We’re creating ads for customers typically leveraging the website clicks and conversions objective and through the API. We’re running into an issue though where we’re not able to properly set the conversion event. We’re properly setting the objective and otherwise creating the ad correctly — but if I go to edit the campaign in the UI after I’ve created it through our platform, there is no conversion event selected. Additionally, I’ve noticed that when using the universal website tag that it seems the event code is the same regardless of the conversion event I am trying to set.
Is this by design? Is the only difference in those events where the user places them on their own websites? Should we worry about not setting the event properly?
Any insight here would be super helpful. Thanks as always for being so helpful and responsive in this forum!