You know, Twitter (and Facebook) are going to go the way of MySpace if they are not careful. The more rules and restrictions social networks put on their users, the more of an anti-customer perception they are creating. It seems that Twitter is suffering from the same identity crisis that many long lost great companies suffered from: The inability to recognize and accept what your users have turned the platform you provided into. Your users have turned Twitter into a web of microconnections. The original intent of letting your friends know what you are up to is long gone. People took your idea and said, hey, I can leverage that. For good or for bad, it’s not your baby anymore. It has grown up and has a mind of it’s own.
There are so many up-start social media companies just waiting in the wings for the majority of people to say, “hey, we’re getting a raw deal here” and bail to something new and better. And new and better is exactly what will always win out, because as these companies get big and bureaucratic, they forget what they are in it for in the first place.
Are we to believe that a paying advertiser that gets a thousand followers a day is going to have to hire temps to manually follow back all of their followers? Do you think that your big users with 6 and 7 figures of followers are going to be able to follow back the mountainous hoards of new followers every day? Automation was created specifically to address these needs, and too bad if there are some bad apples using it. Most people aren’t dumb and know Black Hat marketing when they see it and ignore it.
Which brings me to the question: why are you trying to save me from myself, anyway? If I decide that I want to auto-follow a spammer, that’s my business. I don’t have to pay attention to that person’s sales pitches. I can un-follow them if they are too annoying and fill up my feed with junk. Personally, I don’t even look at what the people I follow say. I’m an artist and I’m more interested in the fact that they look at what I say. And Auto-DM’s are NOT spam - I used to pay somebody to follow back and DM every new follower, now I use SocialOomph - http://www.socialoomph.com/96995.html - and pay a monthly fee to let it be automated along with sending a welcome message to new followers. I have paying marketing customers that expect me to provide this service and now I have to go back and tell them it can’t be automated anymore (the auto-following).
So once again, another great company will be squashed by a bunch of “dilberts”. Bad news for Twitter. Excellent news for their replacement.
JB of Jerry Boutot Music
www.jerryboutotmusic.com