Deprecation Announcement: Lead Generation

deprecation
lead-gen
announcements

#1

Today we are announcing the deprecation of Lead Generation, which will happen in two phases for the Ads API.

  1. On 2017-02-01, it will no longer be possible to:

    • create lead generation (objective=LEAD_GENERATION) campaigns
      • it will still be possible to view, edit, and delete these campaigns
    • create or edit lead generation cards
  2. On 2017-03-01, it will no longer be possible to view lead generation cards

Note that campaign analytics will still be available.

Twitter Ads API Team


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#2

#3

#4

It is no longer possible to create new or update existing Lead Generation campaigns. Trying to do so will result in the following error:

$ twurl -X POST -H ads-api.twitter.com "/1/accounts/18ce54d4x5t/line_items?campaign_id=7z1ku&bid_amount_local_micro=3210000&product_type=PROMOTED_TWEETS&placements=ALL_ON_TWITTER&objective=LEAD_GENERATION" | jq
{
  "errors": [
    {
      "code": "INVALID",
      "message": "The line item objective LEAD_GENERATION is no longer supported.",
      "attribute": "objective"
    }
  ],
  "request": {
    "params": {
      "placements": [
        "ALL_ON_TWITTER"
      ],
      "bid_amount_local_micro": 3210000,
      "product_type": "PROMOTED_TWEETS",
      "objective": "LEAD_GENERATION",
      "account_id": "18ce54d4x5t",
      "campaign_id": "7z1ku"
    }
  }
}