Deprecation Announcement - Changes to TV Targeting



Today we are announcing the deprecation of the TV channel and genre targeting types. This affects the following endpoints: GET targeting_criteria/tv_channels and GET targeting_criteria/tv_genres. There will also be a change to TV show targeting. While it will still be possible to reach people that engage with a particular show, targeting audiences around a show’s airing window will no longer be available (targeting type: TV_SHOW_AIRING_RESTRICTED).

These changes will take effect 90 days from now, on October 19, 2016.



The GET targeting_criteria/tv_channels and GET targeting_criteria/tv_genres endpoints have been fully deprecated. It is no longer possible to search for TV channels or genres. Doing so results in the following error.

$ twurl -H "/1/targeting_criteria/tv_channels" | jq
  "errors": [
      "code": "UNKNOWN_CRITERIA_TYPE",
      "message": "The criteria type you supplied is not valid",
      "parameter": ""
  "request": {
    "params": {}