Hello,
We are seeing some metrics discrepancies between the data displayed/exported from the twitter UI and those reported from the API for some Campaigns. In particular we are seeing major difference in the number of impressions reported. Here is an example below…
URL: /1/stats/jobs/accounts/18ce54f85zs
POST PARAMS: Post Params: {‘placement’: ‘ALL_ON_TWITTER’, ‘metric_groups’: u’ENGAGEMENT,BILLING,VIDEO,MEDIA,WEB_CONVERSION’, ‘country’: None, ‘start_time’: ‘2016-11-18T00:00:00-05:00’, ‘entity’: ‘6hbph’, ‘platform’: None, ‘end_time’: ‘2016-11-25T00:00:00-05:00’, ‘granularity’: ‘DAY’, ‘entity_ids’: u’6mbwd,6mbzs,6mc0d,6mc0y,6pq7z,6pq80,6pq81,6pq82’, ‘segmentation_type’: None}
Here is a screen shot of the twitter UI for the campaign by day…
Here is the report header…
'request': {
'params': {
'placement': 'ALL_ON_TWITTER',
'metric_groups': ['ENGAGEMENT', 'BILLING', 'VIDEO', 'MEDIA', 'WEB_CONVERSION'],
'country': None,
'start_time': '2016-11-18T05:00:00Z',
'entity': 'CAMPAIGN',
'platform': None,
'end_time': '2016-11-25T05:00:00Z',
'granularity': 'DAY',
'entity_ids': ['6hbph', '6hbp', '6hbtt', '6hbu6', '6hbuo', '6hbv0', '6hbvd', '6hbvh', '6hbvk', '6hbvp', '6mbpk', '6mbri', '6mbsf', '6mbsr', '6mbt4', '6mbtf', '6mbud', '6mbv7'],
'segmentation_type': None
}
},
Here is the response from the API for the request campaign…
{
'id': '6hbph',
'id_data': [{
'metrics': {
'conversion_downloads': {
'metric': None,
'sale_amount': None,
'post_engagement': None,
'sale_amount_view': None,
'order_quantity_engagement': None,
'sale_amount_engagement': None,
'order_quantity': None,
'post_view': None,
'order_quantity_view': None
},
'video_views_100': None,
'video_3s100pct_views': None,
'likes': None,
'replies': None,
'tweets_send': None,
'impressions': [381, 21, 402, 80, 54, 55, 17],
'conversion_custom': {
'metric': None,
'sale_amount': None,
'post_engagement': None,
'sale_amount_view': None,
'order_quantity_engagement': None,
'sale_amount_engagement': None,
'order_quantity': None,
'post_view': None,
'order_quantity_view': None
},
'media_engagements': None,
'conversion_site_visits': {
'metric': None,
'sale_amount': None,
'post_engagement': None,
'sale_amount_view': None,
'order_quantity_engagement': None,
'sale_amount_engagement': None,
'order_quantity': None,
'post_view': None,
'order_quantity_view': None
},
'url_clicks': None,
'conversion_sign_ups': {
'assisted': None,
'sale_amount': None,
'post_engagement': None,
'sale_amount_view': None,
'order_quantity_engagement': None,
'sale_amount_engagement': None,
'order_quantity': None,
'post_view': None,
'order_quantity_view': None,
'metric': None
},
'retweets': None,
'video_total_views': None,
'clicks': [3, 0, 2, 2, 1, 1, 0],
'video_cta_clicks': None,
'conversion_purchases': {
'assisted': None,
'sale_amount': None,
'post_engagement': None,
'sale_amount_view': None,
'order_quantity_engagement': None,
'sale_amount_engagement': None,
'order_quantity': None,
'post_view': None,
'order_quantity_view': None,
'metric': None
},
'video_views_50': None,
'video_views_75': None,
'card_engagements': None,
'billed_engagements': None,
'media_views': None,
'qualified_impressions': None,
'engagements': [3, 0, 2, 2, 1, 1, 0],
'billed_charge_local_micro': None,
'carousel_swipes': None,
'video_mrc_views': None,
'follows': None,
'app_clicks': None,
'video_content_starts': None,
'video_views_25': None
},
'segment': None
}
Any idea as to what could be causing these differences?
Thanks,
Tom Boilard
