CRM and EXCLUDED_CRM Information



When creating a targeting criteria for a campaign, we need to specify a targetable type. The tailored audiences created from our app have two targetable types: CRM and EXCLUDED_CRM. We are confused at the differences in the targetable type here. Can you give us more context on what these targetable types are?


Tailored audiences can either be used for targeting (i.e. target users in the audience), or they can be used for exclusion (i.e. make sure the users in this audience are never targeted). For CRM audiences, those options are specified using “CRM” or “EXCLUDED_CRM”, respectively.