Clarification on Retweeting across multiple accounts


#1

I am seeking a clarification this policy:

“As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions.”

One of my clients is a franchisee with multiple locations. We’ve been using the Twitter API to post Tweets to the Twitter accounts for each of their locations at the same time.

We’ve been discussing the announcement on “Automation and the use of multiple accounts” and think that the best approach is to have a single Twitter account that posts the content for the Tweet and then have each store Retweet it with a unique comment.

We are wondering:

  • Would this approach be ok with the new policy?
  • How do we know if this constitutes “bulk, aggressive, or very high-volume automated Retweeting”? Are there specific guidelines?

#2

While we can’t comment on specific use cases, yes, a low-volume, value-added Quote Tweet like you describe would be in compliance with our policies. For additional information on how we define spam and aggressive actions, please review the Twitter Rules and Automation Rules.