Charge price parameter in MoPub


#1

Hi there!

In MoPub response body: what amount is provided in parameter charge price?
is it Net revenue to publisher or Gross revenue to publisher including MoPub comission?

thanks


#2

Hi @alex_ru. I assume you are referencing either the mpx imp or click url parameter for charge_price? Or are you seeing this in the actual response HTML body?

Could you please send an email to support@mopub.com with a link to this thread? We’ll be able to answer your question there. Many thanks.

  • Jeff

#3

Hi Jeffrey,
we are seeing it in actual response, see example:

.mp_center { position: fixed; top: 50%; left: 50%; margin-left: -160px !important; margin-top: -240px !important; }

#4

Hi Alex. Thank you for that.

Based on that markup, it appears to be the price that auction cleared at.

Most likely, the bidding DSP here used the OpenRTB macro ${AUCTION_PRICE}. From your example: &win_price=${AUCTION_PRICE}. Our ad server would then dynamically populate in the value from that particular auction.

From more information, please see the OpenRTB 2.1 Spec in section 4.6 Substitution Macros.

I will have to check whether that value is gross, net or something else.


#5

Follow up here with the correct answer after doing some further digging:

charge_price: Price that the bidder will pay (as determined by auction); only valid if this is the winning bid response.

So this value is related to the individual auction. The charge_price would get added to the gross revenue to the publisher to come up with the total cost (in ECPM) to the bidder for that individual auction.


#6

Many Thanks, Jeffrey.
now we understand, that this eCPM is being shared by MoPub with Publisher on whatever terms set.

thanks!