Can't see the level of spend on a tailored audience

tailored-audiences

#1

We are able to see the ad spend down to the line item and which line items contain a specific tailored audience through the API. Our client has a line item where they are mixing followers of an account as well as a tailored audience. The Twitter UI will show them the spend for the followers of each account as well as the tailored audience. We can’t find this level of reporting anywhere in the Ad API. Can anyone point us to this??

Thanks


#2

Thanks for the question, @matthixson. You can use segmentation_type=AUDIENCES on the asynchronous analytics job create request.

Here’s an example of what the output (the contents of the gzipped file) looks like.

{
  "data_type": "stats",
  "time_series_length": 1,
  "data": [
    {
      "id": "d7muq",
      "id_data": [
        {
          "segment": {
            "segment_name": "twurl-using-subshell-for-file",
            "segment_value": "1nmth"
          },
          "metrics": {
            "impressions": [
              28
            ],
            "tweets_send": null,
            "qualified_impressions": null,
            "follows": null,
            "app_clicks": null,
            "retweets": null,
            "unfollows": null,
            "likes": null,
            "engagements": null,
            "clicks": null,
            "card_engagements": null,
            "poll_card_vote": null,
            "replies": null,
            "url_clicks": null,
            "carousel_swipes": null
          }
        }
      ]
    }
  ],
  "request": {
    "params": {
      "start_time": "2018-12-16T08:00:00Z",
      "segmentation_type": "AUDIENCES",
      "entity_ids": [
        "d7muq"
      ],
      "end_time": "2018-12-18T08:00:00Z",
      "country": null,
      "placement": "ALL_ON_TWITTER",
      "granularity": "TOTAL",
      "entity": "LINE_ITEM",
      "platform": null,
      "metric_groups": [
        "ENGAGEMENT"
      ]
    }
  }
}

#3

Thank you for that response. Do you know how the allocation works when the same user is in multiple targeting audiences? Which audience gets the credit?


#4

Let me try to find that information for you.