Budget_exhausted

ads

#1

I need help to understand how a campaign has reasons_not_servable as BUDGET_EXHAUSTED?

Below are the campaign in question… there are quite few more

//campaign


{
		"name": "190362302-02",
		"start_time": "2017-11-14T09:20:06Z",
		"reasons_not_servable": ["BUDGET_EXHAUSTED"],
		"servable": false,
		"daily_budget_amount_local_micro": 16750000,
		"end_time": "2018-01-06T12:53:27Z",
		"funding_instrument_id": "myyif",
		"duration_in_days": null,
		"standard_delivery": false,
		"total_budget_amount_local_micro": 16750000,
		"id": "9vawb",
		"entity_status": "ACTIVE",
		"account_id": "18ce54f8mm9",
		"frequency_cap": null,
		"currency": "USD",
		"created_at": "2017-11-14T09:20:14Z",
		"updated_at": "2017-11-14T09:20:32Z",
		"deleted": false
	}]

//analytics


{
		"id": "9vawb",
		"id_data": [{
			"segment": null,
			"metrics": {
				"impressions": [283],
				"tweets_send": null,
				"billed_charge_local_micro": null,
				"qualified_impressions": null,
				"follows": null,
				"app_clicks": null,
				"retweets": null,
				"likes": null,
				"engagements": [1],
				"clicks": [1],
				"card_engagements": null,
				"poll_card_vote": null,
				"replies": null,
				"url_clicks": null,
				"billed_engagements": null,
				"carousel_swipes": null
			}
		}]
	},

//line item

{
		"bid_type": "MAX",
		"advertiser_user_id": 772368,
		"name": "Untitled",
		"placements": ["PUBLISHER_NETWORK",
		"TWITTER_TIMELINE"],
		"start_time": null,
		"bid_amount_local_micro": 670000,
		"automatically_select_bid": false,
		"advertiser_domain": "monster.com",
		"target_cpa_local_micro": null,
		"primary_web_event_tag": null,
		"charge_by": "LINK_CLICK",
		"product_type": "PROMOTED_TWEETS",
		"end_time": null,
		"bid_unit": "LINK_CLICK",
		"total_budget_amount_local_micro": null,
		"objective": "WEBSITE_CLICKS",
		"id": "ag8ge",
		"entity_status": "ACTIVE",
		"account_id": "18ce54f8mm9",
		"optimization": "DEFAULT",
		"categories": ["IAB4-5",
		"IAB4-4"],
		"currency": "USD",
		"created_at": "2017-11-17T23:13:50Z",
		"tracking_tags": [],
		"updated_at": "2017-11-17T23:13:51Z",
		"include_sentiment": "POSITIVE_ONLY",
		"campaign_id": "9vawb",
		"creative_source": "MANUAL",
		"deleted": false
	}]

#2

No feedback?


#3

@verdeairo703: You’re seeing BUDGET_EXHAUSTED because the campaign’s total budget has been spent.

Please take a look at your analytics request. You’ll notice you’re actually requesting ENGAGEMENT (rather than BILLING) data with ALL_ON_TWITTER placement. Note, however, as can be seen in the line item response, that you’ve also set PUBLISHER_NETWORK placement for this campaign.

Here are the stats requests you need to resolve this.

$ twurl -H ads-api.twitter.com "/2/stats/accounts/18ce54f8mm9?entity=CAMPAIGN&entity_ids=9vawb&start_time=2017-11-14&end_time=2017-11-21&metric_groups=BILLING&granularity=TOTAL&placement=ALL_ON_TWITTER"
{
  "data_type": "stats",
  "time_series_length": 1,
  "data": [
    {
      "id": "9vawb",
      "id_data": [
        {
          "segment": null,
          "metrics": {
            "billed_charge_local_micro": null,
            "billed_engagements": null
          }
        }
      ]
    }
  ],
  "request": {
    "params": {
      "start_time": "2017-11-14T05:00:00Z",
      "segmentation_type": null,
      "entity_ids": [
        "9vawb"
      ],
      "end_time": "2017-11-21T05:00:00Z",
      "country": null,
      "placement": "ALL_ON_TWITTER",
      "granularity": "TOTAL",
      "entity": "CAMPAIGN",
      "platform": null,
      "metric_groups": [
        "BILLING"
      ]
    }
  }
}
$ twurl -H ads-api.twitter.com "/2/stats/accounts/18ce54f8mm9?entity=CAMPAIGN&entity_ids=9vawb&start_time=2017-11-14&end_time=2017-11-21&metric_groups=BILLING&granularity=TOTAL&placement=PUBLISHER_NETWORK"
{
  "data_type": "stats",
  "time_series_length": 1,
  "data": [
    {
      "id": "9vawb",
      "id_data": [
        {
          "segment": null,
          "metrics": {
            "billed_charge_local_micro": [
              16750000
            ],
            "billed_engagements": [
              87
            ]
          }
        }
      ]
    }
  ],
  "request": {
    "params": {
      "start_time": "2017-11-14T05:00:00Z",
      "segmentation_type": null,
      "entity_ids": [
        "9vawb"
      ],
      "end_time": "2017-11-21T05:00:00Z",
      "country": null,
      "placement": "PUBLISHER_NETWORK",
      "granularity": "TOTAL",
      "entity": "CAMPAIGN",
      "platform": null,
      "metric_groups": [
        "BILLING"
      ]
    }
  }
}