Bid Estimates

target-bidding

#1

We are trying to find the API documentation for bid estimates based on objective and potentially targeting. However, the best I have come across so far is GET bidding_rules which only seems to respond with CPE estimates and does not account for targeting or the ad account. Any insight you can provide regarding bidding strategies will be very helpful.


#2

I think the Reach Estimate endpoint might give you the type of information you’re looking for.

It’ll return the estimated reach based on the bid amount, account, placement, and targeting criteria you pass in.