Dear Twitter Staff and Community,
I was wondering about the benefits of using multiple line items within a campaign.
At the moment, when we create multiple line items within a campaign, the only thing that I see is that you can target different targeting criteria for each line item. I know that you can also limit a line item from spending a part of the total budget of the campaign. But this is the total amount, not the daily amount.
The problem here in this scenario is that the line items don’t pace and spend evenly on a daily basis. Each line item spends independently of each other, and we can get into a situation where we have 1 line item that could spend all of the campaigns budget, and other line items have only spent a minimum amount. Why is that? What is the intention of this?
With that being said, circling back to the beginning, can someone explain to be in having the benefit of multiple line items? Why don’t we have line items spend evenly, with a ability to increase frequency in a case there are line items that are doing better than others?