Posting my question here per @joncipriano,
My question is regarding Automation guidelines: https://support.twitter.com/articles/76915
“Automated Replies and Mentions - the recipients must request or otherwise indicate an intent to be contacted in advance. For example, sending automated replies based on keyword searches is not permitted. Users must also have a clear and easy way to opt-out of receiving automated reply messages and mentions from your application."
We are currently following the guidelines as described . Our system only messages users who have performed an action indicating intent ie. utilizing a purpose specific #hashtag as presented by an account they follow or RT’ing a post with a specific call to action We also have added the ability to opt-out on the system if the guest chooses too. Both of these behaviors can be seen in the example here:
@username to donate to [causename] click here: [link] . To opt out of this campaign click here: [link]
The Automation guidelines go on to say the following - Note: media or brands using auto-response campaigns must request approval from Twitter and may be subject to additional rules
We are using our platform in the services of celebrity and brand accounts and have inquired through the standard support channels about approvals and additional rules however we were unable to get any solid information besides being directed to sign up for a Twitter advertising account.
We also have run into a serious throughput issue as our campaigns are seeing responses in the thousands based upon the popularity of the causes (Cancer Relief, Unicef, etc.).
How can we get actual guidelines to how we should implement such campaigns in order to fulfill our obligations to clients and run effective charitable campaigns without running afoul of guidelines and terms?