This question may be too rudimentary but if possible, could someone explain to me the basic functionality of App Install Cards in terms of generating app downloads?
I understand that it nicely displays an “Install” button in the card itself, but if a twitter user were to click on it, does it automatically initiate a third-party download of your app? or does it just take them to the store page to do so?
And how does it work for paid apps?
Thanks for any assistance that anyone is able to provide me.