App Install Cards 101



This question may be too rudimentary but if possible, could someone explain to me the basic functionality of App Install Cards in terms of generating app downloads?

I understand that it nicely displays an “Install” button in the card itself, but if a twitter user were to click on it, does it automatically initiate a third-party download of your app? or does it just take them to the store page to do so?

And how does it work for paid apps?

Thanks for any assistance that anyone is able to provide me.


@BuyFind, when a user taps through from an App Card, they will be taken to the Apple App Store or the Google Play Store where the user can download for free or purchase your app as they normally do. If the user is not on an iOS or Android device the user will be take to the relative App Store or Play Store web page.