App Card: How do I know if the users installed the app



I’m about to set up my first App Card for a client and have the following question:

How can we know if a user who was presented with the app card actually downloaded the app and not just clicked on the button (they may have aborted the purchase)?

is there somewhere I can learn more about how to understand and measure the ROI of App Cards?

Thank you in advance and thanks for a great product.


Great question.

Sorry, we don’t have metrics on that yet, but it’s a great idea for our Analytics product.



hi @rchoi any update on this in Jan 2015?


Unfortunately no; our PMs are aware, but there is nothing to share at this moment.

If/when we do, we’d certainly post here and at




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