Announcement: Taller website cards

[AdsAPI]

Today we are announcing the ability to create taller website cards via the Ads API. It is now possible to use images with a 1.91:1 aspect ratio.

Website card images must:

• be at least 800px wide
• be at least 320px tall
• have a width:height aspect ratio of either 5:2 or 1.91:1 (with a deviation of less than 5%)

Please also note that we no longer render the CTA for website cards.

Twitter Ads API Team

[AdsAPI]

[AdsAPI]

[AdsAPI]

Website cards automatically render based on the image dimensions. In order to determine the rendered aspect ratio, we now expose two new attributes in website card responses: image_display_width and image_display_height.

These attributes will take the following values:

• 1.91:1
  • "image_display_width": "191" and "image_display_height": "100"
• 5:2
  • "image_display_width": "240" and "image_display_height": "96"

Note that these values do not represent the image dimensions. Rather, they represent the display dimensions.

Below are example website card responses for each aspect ratio.

$ twurl -H ads-api.twitter.com "/1/accounts/18ce54d4x5t/cards/website?sort_by=created_at-desc&count=2"
{
  "request": {
    "params": {
      "count": 2,
      "card_type": "website",
      "account_id": "18ce54d4x5t",
      "sort_by": [
        "created_at-desc"
      ]
    }
  },
  "data": [
    {
      "name": "mountains",
      "image_display_height": "100",
      "image": "https://pbs.twimg.com/ad_img/843840604098318337/jSdcsw-9?format=jpg&name=orig",
      "preview_url": "https://cards.twitter.com/cards/18ce54d4x5t/3s1yg",
      "website_display_url": "twitter.com",
      "website_cta": "READ_MORE",
      "id": "3s1yg",
      "account_id": "18ce54d4x5t",
      "website_dest_url": "https://twitter.com/",
      "created_at": "2017-03-20T15:04:58Z",
      "image_display_width": "191",
      "website_title": "1.91:1",
      "website_url": "https://www.twitter.com",
      "updated_at": "2017-03-20T22:50:23Z",
      "deleted": false,
      "card_type": "WEBSITE"
    },
    {
      "name": "town",
      "image_display_height": "96",
      "image": "https://pbs.twimg.com/ad_img/842816037506564096/KnKNjMmQ?format=jpg&name=orig",
      "preview_url": "https://cards.twitter.com/cards/18ce54d4x5t/3qy6q",
      "website_display_url": "twitter.com",
      "website_cta": "READ_MORE",
      "id": "3qy6q",
      "account_id": "18ce54d4x5t",
      "website_dest_url": "https://twitter.com/",
      "created_at": "2017-03-17T19:13:32Z",
      "image_display_width": "240",
      "website_title": "5:2",
      "website_url": "https://www.twitter.com",
      "updated_at": "2017-03-20T22:09:14Z",
      "deleted": false,
      "card_type": "WEBSITE"
    }
  ],
  "data_type": "card",
  "total_count": 2,
  "next_cursor": null
}

Example Tweets:

• 1.91:1
• 5:2

Twitter Ads API Team