In recent weeks, consumers of the Ads API have been experiencing issues around Tailored Audience processing times, resulting in Audiences either stuck in the PROCESSING state, or taking much longer than usual to process. We are actively monitoring the pipeline internally in order to ensure we’re detecting these issues, and triaging them appropriately. Given the impact to advertisers, we’ve also created a master thread on the forums for consumers of the Ads API to post any issues around Audiences. Please note that the general processing times for Audiences is 1-2 days.
Additionally, we’re working on longer term fixes for this pipeline, to improve the usability, reliability, accuracy, and speed of the Audience creation process. These will be launched with a new set of APIs in Q3 of this year.
We appreciate your patience while we work through the resolution of issues as they arise.
Twitter Ads API Team
