Announcement: Deprecation of Card Analytics



In an effort make analytics in the Ads API consistent with the Twitter Ads UI and to encourage better adoption of our best practice of pulling stats on the line item (ad group) level rather than on the creative level, we’ll be deprecating all Card specific analytics from the Ads API on July, 1st 2015. This change will result in the removal of some stats end-points as well as some Card specific metrics.

The analytics end-points impacted by this change are:

The specific metrics impacted by this change are:

  • promotion_card_responses
  • promoted_tweet_search_card_engagements
  • promoted_tweet_timeline_card_engagements

Card Analytics and Reporting on Leads