#1

On 2019-10-25, BlackBerry targeting will no longer be supported via the Ads API. This targeting option is not available in the Twitter Ads UI. Users on BlackBerry devices will still be reachable by targeting “Mobile web on other devices.”

Once this change goes into effect, the following targeting type and value combination will fail when adding targeting to a line item:

  • targeting_type=PLATFORM
  • targeting_value=2 (this corresponds to “BlackBerry phones and tablets”)

The GET accounts/:account_id/reach_estimate will no longer accept the BlackBerry option.

In addition, the GET targeting_criteria/platforms endpoint will stop returning the BlackBerry option.

Please make the appropriate changes on your platforms.

Twitter Ads API team