Today we are announcing two changes to age targeting that will allow our advertisers to more accurately target users, giving campaigns additional reach and scale.
We will be:
- Introducing a new set of age buckets with higher validated quality and
- Deprecating some of the existing age buckets that had disproportionately low coverage.
The new set of age buckets include 16 options, which expand upon the four already supported (for a total of 20), and will be available via the API immediately. The complete set of age targeting enums are shown below:
To check whether you have access to these age targeting options, make a request to the GET accounts/:account_id/features endpoint. The
VALIDATED_AGE_TARGETING feature indicates access to these 20 age buckets.
We will be deprecating the following, less accurate age buckets:
These correspond to the
AGE_TARGETING account feature.
This will take effect on 2016-12-31. Until this date, existing line items targeting these age groups will continue to serve. However, once these buckets reach their end of life, this will no longer be the case.
The Ads Enumeration page has been updated to reflect these changes.