Video View targeting is an API-only feature that is now generally available to all advertisers as of October 1st. This targeting type enables advertisers to target audiences who have previously watched part or all of a video on Twitter. Advertisers can target organic videos, promoted videos, or both. Promoted videos are not limited to video view objective campaigns or line items.
The following options are available for the
ENGAGEMENT_TYPE parameter on
VIDEO_VIEWfor users who have clicked to play the video or have viewed 3 seconds of autoplay
VIDEO_VIEW_PARTIALfor users who have viewed 50% of the video
VIDEO_VIEW_COMPLETEfor users who have viewed at least 95% of the video
As with Tweet engager targeting, one or both of the following must also be present in targeting criteria for the line item when
ENGAGEMENT_TYPE is used:
CAMPAIGN_ENGAGEMENTuses a campaign ID as the targeting value. Users who watched a video (based on
ENGAGEMENT_TYPE) in this campaign are the ones who will be targeted.
USER_ENGAGEMENTwhich uses the promoted user ID as the targeting value to target users who watched a video (based on
ENGAGEMENT_TYPE) in an advertiser’s organic content. This must be the promoted user ID associated with the Ads account.