Announcement: Age targeting GA

targeting
announcements

#1

Age targeting is now available for all advertisers.

Target users in one or several of the following age buckets.

  • AGE_13_TO_24
  • AGE_13_TO_34
  • AGE_13_TO_49
  • AGE_13_TO_54
  • AGE_OVER_13
  • AGE_18_TO_34
  • AGE_18_TO_49
  • AGE_18_TO_54
  • AGE_OVER_18
  • AGE_21_TO_34
  • AGE_21_TO_49
  • AGE_21_TO_54
  • AGE_OVER_21
  • AGE_25_TO_49
  • AGE_25_TO_54
  • AGE_OVER_25
  • AGE_35_TO_49
  • AGE_35_TO_54
  • AGE_OVER_35
  • AGE_OVER_50

As a reminder, use the POST batch/accounts/:account_id/targeting_criteria or POST accounts/:account_id/targeting_criteria endpoints to add age targeting to line items. In addition, it’s possible to retrieve analytics segmented by age using the asynchronous POST stats/jobs/accounts/:account_id endpoint. Simply specify segmentation_type=AGE.

For now, the GET accounts/:account_id/features endpoint will continue to return the VALIDATED_AGE_TARGETING account feature. This will be present for all ads accounts. We will no longer return the AGE_TARGETING account feature, which was associated with the old age buckets. See this announcement for more context.

Please plan to remove any age targeting account feature checks as we will remove this account feature completely in the coming months. We will update this thread with timing.

Twitter Ads API Team


$ twurl -A "Content-Type: application/json" -X POST -H ads-api.twitter.com "/2/batch/accounts/18ce54d4x5t/targeting_criteria" -d '[{"operation_type":"Create","params":{"line_item_id":"a7bs8","targeting_type":"AGE","targeting_value":"AGE_21_TO_34"}}, {"operation_type":"Create", "params":{"line_item_id":"a7bs8", "targeting_type":"AGE","targeting_value":"AGE_25_TO_49"}}]'
{
  "data": [
    {
      "line_item_id": "a7bs8",
      "name": "AGE_21_TO_34",
      "id": "fwcnvb",
      "operator_type": "EQ",
      "created_at": "2017-10-25T06:22:06Z",
      "targeting_value": "AGE_21_TO_34",
      "updated_at": "2017-10-25T06:22:06Z",
      "deleted": false,
      "targeting_type": "AGE"
    },
    {
      "line_item_id": "a7bs8",
      "name": "AGE_25_TO_49",
      "id": "fwcnvc",
      "operator_type": "EQ",
      "created_at": "2017-10-25T06:22:06Z",
      "targeting_value": "AGE_25_TO_49",
      "updated_at": "2017-10-25T06:22:06Z",
      "deleted": false,
      "targeting_type": "AGE"
    }
  ],
  "request": [
    {
      "params": {
        "line_item_id": "a7bs8",
        "targeting_type": "AGE",
        "targeting_value": "AGE_21_TO_34",
        "account_id": "18ce54d4x5t"
      },
      "operation_type": "Create"
    },
    {
      "params": {
        "line_item_id": "a7bs8",
        "targeting_type": "AGE",
        "targeting_value": "AGE_25_TO_49",
        "account_id": "18ce54d4x5t"
      },
      "operation_type": "Create"
    }
  ]
}

Announcement: Target a single age bucket
#2

#3

#4

The VALIDATED_AGE_TARGETING account feature will be removed as early as 2018-02-20. This simply means that an account feature check for age targeting is no longer required. Age targeting is and will continue to be available to all advertisers.


#5

#6