Analytics an the real twitter interface data don't Match


Why is the data in twitter analytics does not match with the data on twitter cahtting interface? The information is not the same for example the number followers on analytics is not the same number on the twitter interface. What about percentage? It also fluctuate according to the number of followers coming to the handle.


Analytics aren’t live, they update periodically - once or a few times a day. There’s no reason why they couldn’t be live - but imho because they’re not live they tend to smooth out a lot of noise and fluctuations, making them more useful overall.