AMP (Accelerated Mobile Pages) enhancements for publishers and analytics



We’ve just announced enhancements to Twitter’s support for AMP (Accelerated Mobile Pages).

From our blog post:

When Twitter loads the AMP version of your article, we will now:

  • Ping the original article URL in the background in order to allow article analytics services to record the view.
  • Pass query arguments from your original article redirect into the AMP runtime, so you can also consume them using the amp-analytics component.

Pings to your original article are annotated as coming from Twitter, so that you can better understand the origin of the traffic, and distinguish it from organic views of your pages.

You can find all of the details of how to take advantage of these new features and behaviours in the developer documentation. Feel free to ask any follow-up questions over in the Publisher Platform category.