5 Campaigns launched at the same time, only 2 receiving impressions


#1
  • launched 5 ads at the same time through the same API-calling process yesterday
  • All have the same tweet/ad content
  • All have the same locations
  • only difference is the tailored audiences
  • tailored audiences are all 6-figures
  • budgets are the same as well

Two of the ads have thousands of impressions, the other 3 have either 0 or 1 impression.

IDs of campaigns with impressions:
5593725
5593724

IDs of campaigns with no impressions:
5593723
5593722
5593721

Thoughts?


#2

What are the sizes of each of those tailored audiences? My suspicion is that this has to do with that.


#3

Thanks for the response, @andrs - All 5 campaigns had independent (and mutually exclusive) Tailored Audiences that amounted to over 100k each, though. Not sure it’s that. I can provide as many details as you need.

7k impressions:

6k impressions:

~70 impressions:

~30 impressions:

~40 impressions:


#4

Interesting.

Could there be an “overlap issue” between tailored audiences and locations? In other words, yes, you may have a large tailored audience, however if those within a tailored audience don’t fall under a given location then they won’t be served those ads?


#5

@andrs that was my thinking as well, but the seed for, for example, the ~30-impession audience was USA / Canada only:

We launched the campaign with the following locations, so shouldn’t be an overlap problem to my knowledge:


#6

Interesting. For that Audience, which is USA / Canada only, have you tried changing the locations to just United States and Canada? Does that make a difference?


#7

Unfortunately, we did not try that - these ads were only meant to run for 48-hours and we since disabled them. I can check with my marketing team to see if they’d be willing to have me re-enable this one to text.

It would seem strange to me that that would be the issue, though, given the other similarly-located ads that worked.


#8

@andrs : I’ve gone ahead and disabled the 4 non-Canada/USA locations and unpaused the campaign (all through the UI). Standby to see if this garners any impressions.


#9

Wild! Looks like eliminating those other countries got the ad to receive impressions:

This seems most likely a bug, no?